Brand Review: Fur

All for one and many for all.

In today’s sponsored post, I’ll be individually reviewing each Fur product that’s currently on the market. Let’s get into it and intuitive, baby. Alongside breaking down each product, stay tuned until the end of the post to see how I use each product specifically and how they differentiate from one another.

Fur claims: Fur products have been safety tested dermatologically and gynecologically to EU regulation standards, which are stricter than US standards. That being said, if you experience irritation discontinue use, and of course consult your doctor regarding your specific situation. Fur products are 100% natural, and free of phthalates, parabens, sulfates, silicones, acids, cortisones, and any artificial dyes and fragrances, they are gluten free and vegan.

Fur Oil

What is it: A lightweight oil for pubic / body hair.

What it does: Fur Oil is designed to soothe and soften pubic and body hair while clearing pores to prevent ingrown hairs.

Key ingredients:

Grape Seed Oil as a vitamin E, D and C complex that’ll hydrate and nourish the skin, absorb quickly without leaving a greasy residue.

Jojoba Oil that has moisturizing properties to soften the hair and skin.

Clary Sage Oil as an antibacterial essential oil and astringent to soothe redness alongside any post-shaving or waxing irritations.
 
Tea Tree Oil as a powerful antimicrobial essential oil that eliminates excess sebum in the pores which helps prevent ingrown, bumps and allows the skin to heal quickly.

View the full ingredient list here.

Texture and scent: This oil feels like the thickness of olive oil but less greasy. It smells subtly divine with notes of lemon, grape seed oil and mint.

How to use: Fur recommends to use the oil wherever hair meets skin. View their full recommended use tips here.

MY TOP 5 FAVOURITE WAYS TO USE FUR OIL

1. Post shaving / waxing.
   This is my number one favourite way to use Fur Oil. For my preference, I shave my legs and underarms and get my bikini waxed. (It’s just so much easier and takes up less time!) In general, I don’t have a lot of body hair. Ever since I started taking care of it, I’ve always made sure to moisturize post-shave or wax to ensure healthy and nourished skin. Using Fur Oil right after has helped tremendously, especially to soothe any present or potential irritations. I also love using it to condition hair until my next shave or wax appointment. It leaves my skin feeling so smooth, soothed and soft.

2. As a body oil + mixer.
   As someone who takes body care very seriously, I always condition my body with creams and oils after a shower. Using Fur Oil alone or mixed with a body creamed lathered all over me? A dream.

3. Brow conditioner.
   Quick and easy: Use Fur Oil to condition your brows. It’s packed with so many nutritious ingredients that’ll help soften hair, everywhere.

4. Body spot treatment.
   Use on any areas on the body that need extra care, including irritations, dry patches, itches, burns or anywhere you think needs it.

5. As an overall skin treatment.
   I can’t begin to tell you how Fur Oil has helped soothe and brighten darker areas of my skin, including underarms and between my thighs. It’s so comforting knowing there’s a product out there to help heal something I’m insecure about.

My experience: A never ending one.

I can’t even keep track how many full size and mini size bottles of Fur Oil I’ve finished to this date. Or have in my collection at the moment. Fur Oil is one of my favourite wellness and skin products I’ve ever had the pleasure of trying and continuously use in my day to day. It allows for a pleasant experience in my routine, not only on my hair but on my overall mindset of how I choose to take care of it. I’d recommend this to everyone and anyone, at anytime, morning, evening, in the bathroom, bedroom or anywhere in between.

★ ★ ★ ★ ★

Details: USD $28.00 for 14 mL or USD $46.00 for 75mL | Available on furyou.com

Silk Scrub

What is it: A gentle and exfoliating body scrub.

What it does: Silk Scrub is meant to buff away dead skin cells using gentle acids as a hybrid for a soft physical exfoliant and powerful chemical exfoliant.

Key ingredients:

Jojoba Beads as an environmentally friendly alternative to plastic beads. They’ll unclog follicles to prevent ingrown hairs and remove excess sebum.

Papaya and Pineapple Enzymes to help gently exfoliate the skin. They’ll break down hair follicles to make pores appear smaller and fight inflammation.

Glycolic and Lactic acids used as the chemical part of the exfoliant. AHA’s will break down the bonds between the skin cells to enhance natural moisturizing abilities and brighten uneven skin tone.

Clary Sage Oil as an antibacterial essential oil and astringent to soothe redness alongside any post-shaving or waxing irritations.

View full ingredient list here.

Texture and scent: This scrub dispenses a super thin, soapy, creamy-like texture. When massaging it onto the skin, you feel the slightest physical exfoliation with the Jojoba Beads. It smells earthy with hints of Fur Oil.

How to use: Fur recommends when in the shower, massage Silk Scrub onto your skin—or, for extra exfoliation, leave it on as a mask for up to 10 minutes. View their full recommended use tips here.

My experience: She’s a keeper.

I really enjoy using this to help with texture, bumps, irritations and KP on arms and legs, especially between my thigh and bikini area about 2 times a week. I haven't found a scrub gentle enough to do so in those areas, and the fact that this has natural enzymes and acids really packs the punch in such a gentle way. I’ve also noticed a lot more brightening in the underarm and inner thigh areas. I’m a little impatient to be standing naked and wait for this to do it’s thing for 10 minutes as a body mask, so I like to massage it on the desired area for a good 2 minutes and then rinse. I’ve noticed a difference if used consistently, and I look forward to keeping and reaching for it on my shelf always.

★ ★ ★ ★ ★

Details: USD $48.00 for 180mL | Available on furyou.com

Ingrown Concentrate

What is it: A healing and soothing treatment to help banish bumps and redness.

What it does: Ingrown Concentrate is made to irradiate ingrown hairs, sooth irritations and smoothing the skin while accompanied with a finger mitt. It’ll result in clean and smooth pores, even on the most sensitive skin types.

Key ingredients:

Coconut Oil to to help deeply penetrate hair follicles and moisturize the skin. It’ll help soften any ingrown hairs so that the removal process will be easier.

Tea Tree Oil as a powerful antimicrobial essential oil that eliminates excess sebum in the pores which helps prevent ingrown, bumps and allows the skin to heal quickly.

Tamanu Oil as a antimicrobial oil to help soften and moisturize the skin. Derived from the tamanu nut, this oil is packed with moisturizing omega fatty acids and antioxidants, promoting new and healthy cell growth.

Chamomile Extract to help calm the skin and soothe redness. This is a natural and powerful antioxidant that’s been used for ages.

Texture and scent: The Concentrate is a little thinner than Fur Oil, and smells a little more potent than it. Lemon-y, if you will.

How to use: Fur recommends to use the finger mitt to exfoliate around 3-5 times a week, and use the Ingrown Concentrate as many times as needed. View their full recommended use tips here.

My experience: A life-changing relief.

I found a red bump on my breast. The concern? Inevitable. For weeks, I was putting Fur Oil and creams to soothe it. The redness calmed down, but the bump was still there. So, I went to my dermatologist. "Despina, it's just an ingrown hair, and you have nothing to worry about. It'll go away with time." I was recommended a cream, and guess what? I didn't buy it. Something clicked in me to try my Ingrown Concentrate that I had yet to use, and I'm so happy I did. Weeks of worry and patience, the bump diminished, diminished and diminished more and more until it pretty much went away. I can't even begin to tell you how relieved I am to know there's a product out there that ins't filled with chemicals, that I can apply topically on such a delicate area on my body.

View my Instagram post on the Ingrown Concentrate here.

★ ★ ★ ★ ★ (To infinity!)

Details: USD $28.00 for 14 mL | Comes with a finger mitt. | Available on furyou.com

Stubble Cream

What is it: A hydrating and regrowth-refining body cream.

What it does: Stubble Cream is lightweight and fast-absorbing to maintain smoothness and help prevent ingrowns, bumps and razor burns.

Key ingredients:

Olive Extracts to help hair appear finer as it grows back in while softening the stubble with fatty acids, vitamin E, and antioxidants.

Tea Tree Oil as a powerful antimicrobial essential oil that eliminates excess sebum in the pores which helps prevent ingrown, bumps and allows the skin to heal quickly.

Tapioca Starch as a moisturizer extracted from the cassava plant. Instead of using silicones that are usually found in creams, this natural ingredient replaces them.

Lavender Oil as a relaxing and aromatic scent booster, also used as an essential oil rich in antioxidants with anti-inflammatory and antibacterial properties.

View full ingredient list here.

Texture and scent: This cream feels very liquid-like and melts into the skin instantaneously. There’s barely a noticeable scent, and if I have to put a name on it, maybe similar to Fur Oil.

How to use: Fur recommends using Stubble Cream after shaving, or between lasering or waxing sessions. View their full recommended use tips here.

My experience: Interesting. But all in good favour.

At first, I was a little thrown off with the texture of this cream. It dispensed more liquid-y than I thought, so that was something I had to get used to at first. I enjoy using this post waxing and shaving around my bikini and underarm area, as it also helps really keep those areas smooth and protected. I have to say, I don’t have many irritations a few days after using this cream. I think this is like the cream version of Fur Oil, but Fur Oil will forever win over this because it pretty much does the same thing for me, but a little more moisturized.

★ ★ ★ ★

Details: USD $38.00 for 150mL | Available on furyou.com

Ingrown Eliminator

What is it: A powerful and soothing post-shave treatment. (Biodegradable mitt)

What it does: The Ingrown Eliminator eradicates bumps and and smooths any irritation with it’s serum-soaked finger mitt.

Key ingredients:

Willow Bark Extract as a natural form of salicylic acid, an astringent that’ll penetrate in the skin to decongest pores while also clearing oil build up to prevent inflammation.

Witch Hazel as a powerful astringent with tannins to tighten pores and soothe skin.

Lactic Acid as a powerful AHA to help exfoliate the skin and brighten uneven skin tone.

Aloe to restore suppleness to the skin and soothe any irritations.

View full ingredient list here.

Texture and scent: The soaked-mitt smells exactly like Fur Oil. In regards to feel, it’s super gentle when massaging it onto the desired area. A tougher cotton, if you will.

How to use:

Fur suggests to use Ingrown Eliminator all over, on any bumps or ingrowns that need combatting. View their full recommended use tips here.

My experience: YUP!

I’m in love with these little ones.

I love how easy, convenient and biodegradable they are, first off. I love using the Ingrown Eliminator as a brightening treatment for my underarms and a soothing treatment for my bikini area. After the shower about once ever two weeks, I’ll take a mitt and gently massage it on my underarms which results in a brighter, smoother complexion. I noticed a difference in brightness in just a couple of uses, and I can say the same thing for the bikini area as well! It’s also great for the inner thigh area to help get rid of any post-shave / wax irritations. These mitts are a forever thing!

View my Instagram post on The Ingrown Eliminator here.

★ ★ ★ ★ ★

Details: USD $18.00 for 12 mitts | Available on furyou.com

Wash Cloth

What is it: A cleansing and refreshing wash cloth for the body. (Biodegradable wipe)

What it does: The Wash Cloth is saturated with essential waters and a little Fur Oil to help refresh, soften the skin and remove dirt and bacteria on the go.

Key ingredients:

Coconut Extract that works as natural moisturizer using fatty acids and proteins.

Honeysuckle Extract as skin conditioning oil that works as a natural anti-inflammatory to moisturize the skin.

Grape Seed Oil as a vitamin E, D and C complex that’ll hydrate and nourish the skin, absorb quickly without leaving a greasy residue.

Lemonpeel Oil as an astringent and antibacterial agent to brighten the skin tone and break down excess oil on the skin.

View full ingredient list here.

Texture and scent: Fur Oil in a soft cloth form.

How to use: Fur recommends using the Wash Cloth all over body, anywhere you’d like. View their full recommended use tips here.

My experience: Refreshed and refreshed.

Ideal for after a run, post-gym or just a midday refresh. I love the concept of an on-the-go wipe, especially for those who have little physical mobility.

I really do enjoy using these wipes. They feel refreshing and clean, although I find them to be a little too soaked and fragrant. As much as I love the Fur Oil scent, it gets overwhelming when also mixed with sweat and bacteria. Overall, a great on-the-go treat especially for travel and ideal for a flight.

★ ★ ★ ★

Details: USD $22.00 for 18 wipes | Available on furyou.com

How I Use Each Product (And What Differentiates Them):

Fur Oil: All-over deep body moisture.

Silk Scrub: Body exfoliant.

Ingrown Concentrate: Ingrown treatment.

Stubble Cream: Post-shave / wax treatment.

Ingrown Eliminator: Brightening treatment.

Wash Cloth: Body cleanser for on-the-go.

In partnership with Fur, I have a discount code which gives you 15% off your purchase on furyou.com. Use code DESSEYDOLL15 at checkout. This is not a code I make commission from, just a little gift fur you.

Disclaimer: This post is sponsored by Fur. All products were gifted by Fur to review in my opinion.

Brand Review: Nécessaire

Les soins corporels sont aussi important que les soins du visage.

Today, I’ll be reviewing Nécessaire, a wellness brand that focuses on body and sex care, reimagined. Created for everyone, the brand emulates a positive and inclusive energy for you to experience with their products. Nécessaire has gone above and beyond with their obsessively-researched ingredients and formulations, mission to deliver sustainability within their products and packaging, all the way to discovering yourself within self-care in a whole new way. And I have to say, the performance isn’t just a one-time indulgence. It’s an ongoing experience for you to enjoy, always. I encourage you to read about their mission here.

Starting off by launching body and sex care, there are currently 3 body washes, 1 body lotion and one lubricant., along with 4 curated discovery sets with the full size products.

Learn about Nécessaire’s Research Yes and No lists, along with their sustainability mission throughout their site and in their product descriptions here.

The Body Wash

What is it: The Body Was is a daily multi-vitamin cleanser for the body and overall skin health. The wash comes in 3 types: Fragrance Free, Sandalwood and Eucalyptus.

What it does: The Body Wash cleanses, nourishes and balances the skin.

Key formulation: Vitamin A, Vitamin B³, Vitamin C, Vitamin E, Omega-6, Omega-9, Antioxidants

Key ingredients: Niacinamide, Vitamin A, Vitamin B3, Vitamin C, Vitamin E. Omega-6, Omega-9

Formula pH level: 5.5-6.5, formulated to support the natural pH and barrier function of the skin.

View full ingredient lists for The Body Wash here.

Texture and scent: The Body Wash is a delight. Each wash has a gel-oil hybrid texture and a different scent depending on the one you’re using. The eucalyptus is so invigorating, the sandalwood is so sensual and the fragrance free smells like sweet nothing.

How to use: Squeeze out the wash and lather it all over your body. Massage it for a rich, bubbly foam and rinse well.

My experience: The best body washes I’ve ever tried.

I truly haven’t tried anything like them. The moments I lather myself in Nécessaire are experiences. Invigorating in every sense of the word. I have a love for each wash, but a soft spot for eucalyptus. It’s healing to me. I love how much they lather and how softening they feel on the skin. A little goes a long way! I never thought I’d be investing in a body wash, but these are worth every cent. From the ingredients, packaging to the end result, it’s all love.

★ ★ ★ ★ ★

Details: USD $25.00 for 250 mL / 8.4 fl. oz for all washes. | Available on necessaire.com

The Body Lotion

What is it: The Body Lotion is a fast-absorbing daily multi-vitamin moisturizer for skin health.

What it does: The Body Lotion moisturizes, tones and strengthens the skin.

Key formulation: Vitamin A, Vitamin B³, Vitamin C, Vitamin E, Omega-6, Omega-9, Antioxidants

Key ingredients: Niacinamide, Vitamin A, Vitamin B3, Vitamin C, Vitamin E. Omega-6, Omega-9, Antioxidants

Formula pH level: 4.75-5.75, formulated to support the natural pH and barrier function of the skin.

View full ingredient lists for The Body Lotion here.

Texture and scent: The Body Lotion is fragrance free. The texture is a thin-thick, soft cream that feels lightweight yet nourishing when massaging it into the skin. (It doesn’t feel sticky which is so important to me!)

How to use: Squeeze out the lotion and massage it into the skin until absorbed.

My experience: A staple.

I actually didn’t like this lotion at first. I thought it just layed on top of my skin without absorbing in, but the more I used it and massaged it into the skin, the more I fell in love with it. It has so many wonderful skin-soothing properties and feels so smoothing after shaving. I love that it’s fragrance free which doesn’t lead to irritation. I’d definitely recommend this lotion if you’re looking for a nourishing body cream.

★ ★ ★ ★ ★

Details: USD $25.00 for 200 mL / 6.8 fl. oz | Available on necessaire.com

The Sex Gel

What is it: The Sex Gel is a water-based personal lubricant.

What it does: The Sex Gel is intended to moisturize and lubricate, to enhance the ease and comfort of intimate activity and supplement the body's natural lubrication.

The Sex Gel is designed for all genders. It is compatible with natural rubber latex, polyurethane, and polyisoprene condoms. FDA-Cleared. Read more on The Sex Gel here.

Key formulation: Organic Aloe Vera, Distilled Deionized Water, and Sodium Hyaluronate

Formula pH level: 4.0-5.0

View full ingredient list for The Sex Gel here.

Texture and scent: The Sex Gel doesn’t smell like anything. The texture feels like a watery gel.

How to use: Remove cap to pump and dispense the product. Apply on areas as desired.

My experience: Stunning.

Firstly, I love how discreet the bottle is. Beautiful and sleek, The Sex Gel sits nicely on my vanity without question. In regards to the actual lube, it’s awesome. I don’t usually need lube, but I obviously wanted to try this one for the solemn fact that it’s clean and packed with goodness. I absolutely love it — it feels so cooling on application and allows for a really sensational glide.

I’d recommend this lube because it’s clean. Nécessaire is transparent with their ingredients and formulations, unlike other brands that formulate lubes with a bunch of chemicals. The Sex Gel feels great. Point blank.

★ ★ ★ ★ ★

Details: USD $20.00 for 50 mL / 1.7 fl. oz | Available on necessaire.com

Overall thoughts: Necessary. And inevitably, my favourite body care brand.

Showers after showers, washes, slathers and in times of play, it’s Nécessaire, and always will be. Yes to the washes, to the lotion and lube. I’m here for it all — from the products, ingredients all the way to their mission and inclusivity.

Disclaimer: All products were gifted by Nécessaire with no strings attached.

Brand Review: Gisou by Negin Mirsalehi

“Oh, be my honey baby!” - Frank Ocean, Honeybaby (Ambiance 002)

If you’re still in the hive, Negin Mirsalehi is my muse. Influencer, entrepreneur and founder of Gisou, she’s one of the most unique content creators and style icons in my life, in and outside of the beauty and fashion industry. She emulates a vibrant, powerful and loving energy into all she creates. Since discovering her back in 2014, I’ve swooned and admired every inch of her journey and I truly look forward to the moves she’ll continue to make and the marks she’ll continue to leave.

A little history on Gisou, beekeeping has been in Negin’s family for six generations. Her father plays a huge role in this as he learned from his father, who then succeeded from his father. Bee-keeping is a natural path for the Mirsalehi family, and Negin has pursued something so beautiful with it. Negin’s mother also helped inspire a lot by developing the formula for the infamous Honey Infused Hair Oil. When she came to the Netherlands over thirty years ago, she was a hairdresser in training. The lack of innovative ingredients was present in the haircare at the time, which led her to experiment and make her own. Developing her own formula, Negin’s mother knew that using natural ingredients and bees from the Mirsalehi bee garden was the way to go.

To date, there are 7 hair products and 1 styling accessory.

Honey embedded, all the key ingredients in Gisou’s honey infused haircare are derived from the Mirsalehi bee gardens, which contain blends of minerals, vitamins, amino acids and antioxidants. Known as a natural humectant, honey has moisture-retaining properties which help maintain the hair’s natural moisture all around. Results? Luminosity, strength, deeply conditioned and healthy hair. 

Honey Infused Hair Oil

What is it: An exclusive and luxurious hair oil.

What it does: It’s formulated to rebuild your hair from the core while moisturizing and conditioning all at once.

Key ingredients: Mirsalehi Honey, Almond Oil, Coconut Oil

Free from: Sulfates and parabens. Cruelty free.

How to use: Gisou recommends to use this oil 4 different ways:

View full recommended use details here.

Texture and scent: This oil feels lighter than honey and melts into your hair. The scent has underlying notes of an array of fresh flowers and honey. Very unique, if I may add.

My experience: Jeeeeeeez-ou.

I’m in love. 

For someone with straight hair, I was skeptical trying this for the solemn reason that I was convinced it would leave my hair oily. It did the opposite. Since I normally straighten my hair, I usually have flyaways at the top. Applying 1-2 drops and warming the oil in my hands, I love pressing down the flyaways and glossing the oil all over my hair from the roots down. My hair looks like glass and smells like an absolute dream. 

I’d recommend this oil for styling wavy or curly hair, mixing it with a mask or simply using it to add extra nourishment. It’s luxurious and lovely. 

★ ★ ★ ★ (Price justifies my 4 stars)

Details: USD $84.00 for 3.4 fl. oz / $45.00 for 1.7 fl. oz | Available on gisou.com
Disclaimer: Honey Infused Hair Oil Travel Size was kindly gifted by Gisou.

Honey Infused Hair Perfume

Suited for: All hair types.

What is it: A delicate hair perfume.

What it does: It refreshes and leave a scent trail on the hair with Gisou’s signature fragrance. 

Key ingredients: Mirsalehi Honey

Free from: Sulfates and silicones. Produced in a cruelty-free manner.

How to use: Spray the perfume evenly from an arm’s length throughout dry hair.

Scent: An aroma of floral notes from the Mirsalehi Bee Garden, a subtle bit of a gentle honey scent and a dreamy blend of… just, dreams. It’s literally delectable, unlike anything I’ve smelled before.

My experience: My favourite product from the collection.

Everything is so right about it, from the bottle, scent, invigorating trail it leaves all day, to the point where I’ll now use it as a regular perfume. It’s so delicate and brings me into a trance after each mist.

★ ★ ★ ★ ★

Details: USD $80.00 for 3.4 fl. oz | Available on gisou.com

Honey Infused Hair Mask

Suited for: All hair types.

What is it: An intensive nourishing hair mask.

What it does: It hydrates and replenishes the hair while improving hair elasticity, manageability and shine factor all at once.

Key ingredients: Mirsalehi Honey

Free from: Parabens, silicones and sulfates. Cruelty-free.

How to use: Gisou recommends to use this mask 3 different ways:

1. After shampoo: Apply a generous amount of the mask and leave it on for 5-7 minutes, then rinse thoroughly. Always remember to apply the hair mask before using a conditioner.

2. Mix with Honey Infused Hair Oil

3. Deep treatment: Distribute the mask onto slightly damp hair from root to tips, making sure hair is detangled.
   
   View full recommended use details here.

Texture and scent: This mask feels like a thick, creamy, melting butter paste. Wow, a mouthful. A little goes a long way, too! The scent is similar to the hair perfume and oil, with a more prominent “hair” product scent in a very natural way.

My experience: Absolutely obsessed.

This hair mask is unlike any I’ve tried before. The texture really gets me on this one. It’s so thick that it just melts into my hair. I love using it after the Gisou shampoo and then follow it up with their conditioner. Rinsing it off is so satisfying, as it just melts away and leaves the hair feeling SO nourished and silky while still wet. I noticed it does a great job at softening and detangling the hair as well. I love using it once a week since I wash my hair about twice every 7-8 days. It’s a luxurious treatment that everyone should experience at least once in their life. (Or, like, forever) I also think the amount you’re paying for is incredibly generous since a little goes a long way.

★ ★ ★ ★ ★

Details: USD $60.00 for 8.5 fl. oz | Available on gisou.com
Disclaimer: Honey Infused Hair Mask was kindly gifted by Gisou.

Hair Wash & Conditioner

Suited for: All hair types and safely formulated for coloured and chemically treated hair. 

Key ingredients: Mirsalehi Honey

Free from: Sulfates and silicones. Produced in a cruelty-free manner.

Honey Infused Hair Wash

What is it: A nourishing shampoo.

What it does: It purifies and cleanses the hair while refreshing the hair with a silky shine.

View full recommended use details here.

Texture and scent: The scent is similar to the hair mask while the texture feels like a thicker version of the oil in a soapy-feel.

My experience: She’s different.

First, can we just discuss the bottle? I’m in a vintage dream! I can’t get enough of it all.

The hair wash and conditioner are the first Gisou products I tried. The wash is lovely. From the scent to the texture, to the results. Maybe it’s just me, but it does take a few pumps for me to get enough to create a good lather. I don’t necessarily mind, but it’s more product than I’d usually use. Regardless, I absolutely love pairing it with the conditioner. It feels great when messaging it in and rinses off super gently. It’s unique and I look forward to using it every shower. Overall, a very sensorial experience that invigorates me with every use.

★ ★ ★ ★ ★

Details: USD $36.00 for 11.5 fl. oz | Available on gisou.com
Disclaimer: Honey Infused Hair Wash was kindly gifted by Gisou.

Honey Infused Conditioner

What is it: A nourishing, weightless conditioner.

What it does: It conditions and strengthens the hair, formulated to gently and effectively detangle hair.

View full recommended use details here.

Texture and scent: The scent is very faint and similar to the hair mask while the texture feels like a thin, creamy liquid.

My experience: Pour it all over me!

I love this conditioner so much. I love how weightless it feels, how easy it is to run through my hair and how gentle it is finishing off my haircare routine. It’s luxurious and delivers an abundance of moisture and nourishment, accompanied with such a beautiful shine. I’d recommend this to everyone. 

★ ★ ★ ★ ★

Details: USD $33.00 for 8.1 fl. oz | Available on gisou.com
Disclaimer: Honey Infused Conditioner was kindly gifted by Gisou.

I have yet to use the shampoo or conditioner on their own and I don’t plan on doing so just yet. I love using a “matching” duo to see best results. 

Propolis embedded, all the key ingredients in Gisou’s propolis infused haircare are derived from the Mirsalehi bee gardens, which contain blends of numerous oils, vitamins and flavonoids. They protect the hair and keep it healthy. Known as a richly fortifying ingredient that adds volume and texture to the hair, propolis also maintains moisture, prevents breakage and split ends.

Propolis Infused Heat Protecting Spray

What it is: A heat protecting spray.

What it does: It protects hair from heat damage caused by blow-drying, heat styling and sun exposure. Protects against heat up to 230ᵒC/446ᵒF and contains a UV-filter.

Key ingredients: Mirsalehi Propolis, Mirsalehi Honey, Wheat Protein

Free from: Sulfates, parabens and silicones. Cruelty free.

View full recommended use details here.

Scent: It smells very similar to the hair oil with more prominent and typical “hair spray” scents without the chemical nonsense. 

My experience: I want her every. single. day!

As someone who uses heat every time I was my hair, I absolutely love this and can now call it a staple in my routine. I usually let my hair towel dry with my hair wrapped up after my shower and blow-dry it about 70% after. On towel-dry hair, I’ll spray a good amount everywhere and evenly distribute it with my fingers in a salad tossing motion. I’ve noticed my drying time gets cut down by a minute or two after using it, as well as a very soft-to-the touch air dry feel after. I’ve only used it on towel-dry hair, and it’s one of my favourite steps in my routine. I also straighten my hair at a high heat about twice a week. I’ve never had damaged hair, but this spray definitely helps with the overall feel and prep for any heat. 100%, recommend to everyone.

★ ★ ★ ★ ★

Details: USD $40.00 for 6.8 fl. oz | Available on gisou.com
Disclaimer: Propolis Infused Heat Protecting Spray was kindly gifted by Gisou.

Propolis Infused Texturizing Wave Spray

What is it: A wave spray.

What it does: It creates instant beachy-waves and adds volume and body for effortless waves. It doesn’t leave the hair feeling sticky, crunchy, dry or heavy.

Key ingredients: Mirsalehi Propolis

Free from: Parabens and silicones. Cruelty free.

View full recommended use details here.

Scent: It smells very similar to the heat spray with floral notes.

My experience: Simple and effective.

As someone who has naturally straight hair, I never gear towards using wave or curl sprays. I wasn’t sure about this one since my hair never usually stays curly or wavy, even if I style it. The first time I tried it, I sprayed it on my towel-dry hair and slept with it overnight. I woke up in the morning and was shocked to feel that my hair felt SO smooth and the furthest thing from sticky or crunchy, which traditional wave sprays can do. I had subtle beach waves and a smooth body of hair. I still have to experiment with it a little more, but so far I’m incredibly impressed and overall content with the claims because they’re all true.

To be fair, I’m not giving a star rating just yet since I haven’t used it much.

Details: USD $38.00 for 5.1 fl. oz | Available on gisou.com
Disclaimer: Propolis Infused Texturizing Wave Spray was kindly gifted by Gisou.

Overall thoughts: I really can’t wait to see what’s in store for Negin and Gisou. I think the delivery and vision of her brand is clean, luxurious and meaningful to her heart which delivers authenticity and love to the person experiencing it. Each time I use one of her products, it’s a little luxury for me and I’m glad that I’ve loved everything so far. I’d love to eventually invest in her beautiful comb, too. The products aren’t necessarily the most accessible price wise, although I think they’re a great investment and there’s something for everyone.  (Body products soon, please!) Everything from the font, branding, marketing and formulations, Gisou is an experience that I’m thankful to be able to live through.

If I had to recommend one product to try first, I’d go with the hair perfume. For one, you can experience the scent and get a general idea of what all her products smell like, and secondly, it lingers on you all day. A heavenly moment of bliss and care.

View the whole Gisou line here. 

Review: Then I Met You Cleansing Duo

A few months after testing, my in-depth review for the Then I Met You cleansing duo is finally here. A sensorial experience, a scrumptious delight and two products packed with nutritious ingredients. Along with this review, I recently sat down with Charlotte Cho in her New York City head office to discover what jeong means to her. She acquainted those feelings when she introduced the sentiment of jeong when she launched Then I Met You. You can read the profile I wrote about her journey here.

Then I Met You focuses on going deeper. It’s more than just a double cleanse.

Side note: The cleansing duo is made for all skin types, cruelty free and vegan, free of sulfates, alcohol, parabens, artificial coloring and synthetic fragrances.

Photo: Then I Met You

Living Cleansing Balm

What is it: A luxurious balm, oil cleanser that melts away oil-based impurities, makeup, sunscreen and excess sebum.

What it does: Removes impurities while nourishing the skin with antioxidants, essential fatty acids and vitamin E.

Benefits and key ingredients: Seaberry/Sea Buckthorn oil is rich in stearic acid, oleic acid, linoleic acid, and omega-6 which are all fatty acids. From TIMY: The bright orange coloring is due to high lycopene and carotenoid content. With time the coloring will fade but does not diminish the effectiveness of the cleanser. Olive oil is a nourishing antioxidant that has anti-inflammatory and anti-aging benefits. Together, olive oil and sea buckthorn help restore the skin barrier. Persimmon extract brightens the skin. It’s a radical scavenger that prevents premature aging and photo damage. Grapeseed oil nourishes the skin while removing oil-based impurities in a gentle way. Vitamin E is a healing ingredient and is an essential component to healthy and nourished skin. It also has a ton of antioxidant properties. View the full ingredient list here.

Texture and scent: This is a sorbet-soft balm cleanser that smells like a mango sorbet. Hints of rosemary, persimmon and grapefruit add to the aromatic experience.

How to use: As your first step of the double cleanse, Then I Met You recommends to take the spatula and use a dime sized amount onto dry skin and gently massage to melt away the makeup. The best way to remove an oil based cleanser? Emulsify it with warm water to properly wash everything away to prepare for your second step water based cleanse.

My experience: The Living Cleansing Balm is one of the most unique cleansing moments I’ve ever experienced so far.

The second I opened the tub, I gasped. The colour, the decadent texture and the scent. It all just made sense. I remember taking the spatula and went deeper like it told me to. Melting everything onto my skin, the texture was the first thing I felt the most. It’s just… beautiful. It’s smooth and it’s juicy, it’s a delight. It feels like a mango sorbet. Pure silk. The Living Cleansing Balm has become one of my favourite first cleanses. It removes ALL my makeup so effortlessly. It’s not like a typical balm cleanser. I can directly apply it to my skin without even having to rub it into my hands. It’s not chunky, it doesn’t crumble up and it just feels like a dream. Even if I’m not wearing makeup, using it on bare skin is such fun experience. It’s super nourishing and soothing, unlike any other oil based product I’ve ever tried.

★ ★ ★ ★ ★

Details: C$51.00 approximately converted / USD$38.00 for 90 g / 3.17 oz | Available at Then I Met You | Comes with a spatula.

Photo: Then I Met You

Soothing Tea Cleansing Gel

What is it: A gel cleanser with a jelly texture to soothe the skin.

What it does: Soothes, softens and awakens your skin. Followed as a second cleanse, it’ll also help remove the excess impurities from the first oil cleanse along with water based impurities.

Benefits and ket ingredients: Licorice root extract is a gentle and effective antioxidant to help even out your skin tone and and reduce free radicals. Green Tea is used as an anti-inflammatory oil packed with essential fatty acids. Rice ferment filtrate is rich in enzymes and amino acids as well as brightens the skin. Tea Tree Leaf is an herbal antioxidant with antimicrobial properties that’s commonly used for spot treatments and is gentle enough for acne-prone skin. Centella Asiatica in an antioxidant-rich ingredient made up of asiatic acid, madecassic acid, and madecassoside and several other actives. Centella Asiatica is wound-healing and moisturizing. Gluconolactone (PHA) is a gentle acid with exfoliating, moisturizing and antioxidant factors without sensitizing the skin. View the full ingredient list here.

Texture and scent: This cleanser is a fun, bouncy, stretchy, yummy cleanser that smells like tea. Like Charlotte says, it really does awaken your senses.

How to use: As the second step of your double cleanse, squeeze out a pea-sized amount on wet hands and gentle massage into your skin, removing all the water based impurities.

My experience: You’re unique in all your beautiful, jelly glory.

The Soothing Tea Gel has become one of my favourite cleansers. You know, cleansers in general have become so fun to me, especially when they’re packed with such delicious ingredients like this one. From the texture to the gentle foam, which is barely there at all, this cleanser is scrumptious. It’s super gentle for morning and evening, waking my skin up and instantly evening my skin tone. It’s super soothing and gentle feels SO refreshing. It quenches my skin, makes me feel alive and smells really delightful. It’s currently my go-to!

★ ★ ★ ★ ★

Details: Details: C$48.00 approximately converted / USD$36.00 for 100 mL / 3.38 oz | Available at Then I Met You

Overall thoughts: I love the cleansing duo together and apart. The day Charlotte launched the line, I ordered it in a heartbeat. The concept is brilliant, her story is lovely and the ingredients are just awesome. I do think they’re a little on the “luxe” and pricey side, but that’s subjective to everyone. I say luxe because of the price point, but regardless of a price point, any skincare product should feel luxurious as long as it makes you feel happy and alive. And the cleansing duo does. It’s more than just cleansing. More than a routine. It’s jeong. I truly look forward to Charlotte’s skincare journey and growth with Then I Met You and all her other endeavours to come.

You can shop the cleansing duo together here or individually.

Brand Review: Youth To The People

Good morning, sweet world.

After testing every product from Youth To The People, I thought I’d write a review on each one individually. There are currently 7 products in the line, ranging from a cleanser, serum, creams and an oil. You’ll notice that kale and spinach are two of the most common ingredients used in their products. Their two latest launches include some new and interesting ingredients that set them apart. Buckle up, because I’m about to start cold-pressing.

Side note: All products are made with 100% vegan ingredients, cold-pressed extracts, recyclable packaging, made in USA, no animal testing, no parabens, no phthalates, no sulfates.

Superfood Cleanser

What is it: A daily gentle face wash powered and formulated with cold-pressed ingredients and antioxidants. Essentially, a green juice cleanse for your face.

What it does: Cleanses skin without stripping or drying your skin barrier, balancing the pH levels. It works to prevent build up from free radicals all the way to dirt in the pores, removes makeup and nourishes the skin.

Custom Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K | View full ingredient list here.

Benefits and key ingredients: Kale is rich in phytonutrients and vitamins C, E and K. A phytonutrient is a substance found in certain plants, believed to help prevent certain diseases and has health benefits. Spinach will help soothe the skin and boosts the skins high natural moisture content. It also has cooling properties. Green tea is used as an anti-inflammatory oil packed with essential fatty acids.

How to use: Youth To The People recommends to use the cleanser twice daily in the morning and evening, no toner required. (Usually, I’d use a toner, but this cleanser really does balance the skin enough to skip it if that’s something you’re down for!)

Texture and scent: This is a gel cleanser with a fresh, clean and herbaceous scent.

My experience: I never did morning cleanses until I tried this cleanser.

My skin type is normal, and since I do a lengthy routine in the evening I find it unnecessary to do one in the morning. (This cleanser is also great for any skin type!) With this cleanser, it’s just different. In the morning, I’ll spray my face with mineral water, pour a little cleanser into my palm and gently massage until the gel starts to lather. I then wash it off with cold water, and it is THE most refreshing skincare moment I have in the morning. I look forward to you. You instantly brighten me. You make my mornings ten times happier. You take care of me by making sure there isn’t any dirt or free radicals just laying around on my skin. To cut it to the point, I love you with all of me and I’m thankful to have you in my life. You really are a glass of freshness, crisp greens and water for my face. (It’s also amazing as a second cleanse. I personally wouldn’t use it to take off makeup because I double cleanse with an oil cleanser and follow up with a water or gel based cleanser!) It’s one of my favourite cleansers ever.

★ ★ ★ ★ ★

Details: C$45.00 / USD $36.00 for 8oz/ 237 mL | Available on YTTP and Sephora | Comes with an pump.

Superfood Firm and Brighten Serum

What is it: A super serum, high-performance elixir that illuminates the skin with age defying antioxidants. The Hyaluronic Acid will also plump and brighten the skin.

What it does: Brightens, plumps and firms the skin.

Custom Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K | View full ingredient list here.

Benefits and key ingredients: Tripeptide 5 is a peptide complex that will visibly help improve the appearance of fine lines and wrinkles. Peptides are tiny proteins and active molecules which have anti-aging benefits and derive from collagen broken down into amino acids. The crosslinked Hyaluronic Acid will aid the skin in keeping its moisture and leave the skin plumped. Casually known as a natural hydrator. The chelated Vitamin C is an essential antioxidant for the skin which will prevent the skin from aging and counteract the effects of pollution and free radicals.

How to use: Youth To The People recommends applying two pumps onto damp skin after cleansing, and for best results to be used morning and night. You can follow with a moisturizer to lock everything in. (Tip: Always wait a little before directly applying moisturizer over a serum to allow the serum to sink in!)

Texture and scent: This is a light gel serum with no scent.

My experience: A definitive yes.

It does exactly what it says. Plumps, brightens and firms the skin without leaving it tight. It’s super lightweight and effective. I personally haven’t used it in the morning, but in my experience, using it at night works great for me. I wake up and my skin feels smooth and balanced. Always remember to wear SPF especially if a product has some sort of Vitamin C derivative. Your skin will be more susceptible to sun damage.

I’d recommend this to anyone who’s getting into serums and wants something simple and effective.

★ ★ ★ ★ (Price justifies my 4 stars)

Details: C$74.00 / USD $62.00 for 1oz/ 30 mL | Available on YTTP and Sephora | Comes with a pump.

Superfood Skin Reset Mask

What is it: A superfood mask to reset the skin by instantly balancing and restoring dull and tired skin.

What it does: Resets your skin from environmental stressors and free radicals. It’ll detoxify and hydrate the skin, too.

Custom Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K | View full ingredient list here.

Benefits and key ingredients: Spirulina is a sea-based superfood packed with phytonutrients along with vitamins K and B12. Microalgae is a nutrient-rich source packed with exfoliating enzymes and essential minerals. It’ll speed up cell turnover. Kale is rich in phytonutrients and vitamins C, E and K.

How to use: Youth To The People recommends applying an even layer to clean, dry skin. Follow up with a serum and moisturizer! Tip: Apply a thick layer of the mask to dryer areas of the skin that need more nourishment and hydration. (Babs from the YTTP team recommends mixing the Superberry Hydrate and Glow Oil with the mask. Dream team!)

Texture and scent: This is a creamy, soothing clay-based mask with a fresh, clean and see greens scent. (It smells very similar to the cleanser - fresh!)

My experience: In all of your beautiful, superfood glory…

You win. This mask is lovely to apply and remove. I wouldn't even consider it a clay mask for how soothing and moisturizing it is. It’s difficult to find a clay one that doesn’t tighten up the skin or dry it out, but this one truly feels like a buttery, moisturizing dream. I see instant results of a balanced glow, um, hi, hello. Here for it. The ingredients, though. Living for the microalgae! Safe to say, it’s the best clay mask I’ve ever tried to date.

★ ★ ★ ★ ★

Details: C$55.00 / USD $44.00 for 2 oz/ 59 mL | Available at YTTP and Sephora | Comes with a spatula.

Superfood Peptide Eye Cream

What is it: A nourishing eye cream that delivers vital nutrients to the skin.

What it does: Nourishes the under eye area with restorative vitamins, superfoods and peptides.

Custom Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K | View full ingredient list here.

Benefits and key ingredients: Kale is rich in phytonutrients and vitamins C, E and K. Aloe is a super gentle and acts as a lightweight skin-soother that has cooling and soothing properties. It boasts a high natural moisture content. Sunflower oil is anti-inflammatory packed with essential fatty acids. EFAs are critical in keeping the skin hydrated and plump.

How to use: Youth To The People recommends applying a small amount of cream around the eye area. (My tip: Always make sure to apply eye creams with your ring finger! It’ll apply the cream with the softest pressure in such a delicate area. Also, make sure you’re applying the eye cream in the proper area. Applying face cream in the eye area when it’s meant for the rest of the face can cause milia!) The cream is formulated to be the ideal primer for under concealer! Wait for it to absorb and follow with concealer.

Texture and scent: This is a smooth and rich eye cream with a light, clean and herbaceous scent.

My experience: I’m on this sunflower oil energy. Can we get more?

Yeah, I love it. Man, the more I write these reviews the more I realize YTTP hasn’t let me down. Eye creams can often be frowned upon but I’m here for this one. Just as much as it’s here for ME. I’ve been using preventative skincare for a couple of years now, so I don’t have any fine lines or wrinkles, but this cream almost instantly de-puffs and nourishes my under eye area as well as diminish ANY sort of fine lines. The next morning, my under eye area looks TEN times smoother than it did the day before. It’s lovely. I really they nailed this one. Ingredients and all.

If you’re looking for an eye cream that isn’t gimmicky and does what it says, go for it. It’s not this scary, anti-aging commercial miracle. It’s simple, effective and clean.

★ ★ ★ ★ ★

Details: C$44.00 / USD $35.00 for 0.5 oz/ 15 mL | Available at YTTP and Sephora

Superfood Air-Whip Moisture Cream

What is it: A lightweight, air-whipped moisture cream.

What it does: It restores, balances and conditions the skin with Hyaluronic Acid.

Custom Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K | View full ingredient list here.

Benefits and key ingredients: Kale is rich in phytonutrients and vitamins C, E and K. Green tea is used as an anti-inflammatory oil packed with essential fatty acids. Hyaluronic Acid will help the skin retain moisture and act as a natural hydrator.

How to use: Youth To The People recommends smoothing a dime-sized amount of cream onto the skin until fully absorbed. It can be used morning and evening. Tip: Use the cream as a makeup primer or even mix it with your foundation! I have to say, it works wonders as a primer. Side note: It’s great for all skin types but best for combination/oily.

Texture and scent: This is a air-whipped gel cream with a light, clean and herbaceous scent.

My experience: I’m getting emotional.

This cream was one of the first to be curated in my collection when starting my skincare journey. I remember buying the Superfood Youth Duo Mini and feeling all the excitement in the world. To this day, it’s truly one of the loveliest creams I’ve tried. I say lovely because of how delicate it is. It’s… It feels blurring. I can’t even describe it. It’s beautiful in the morning, leaving my skin refreshed and plump. Ugh. The best way I’d describe it? A sweet, gel-like, ultra-light marshmallow whipped, blurring dream.

I’ve recommended this cream to countless amounts of people and received nothing but good feedback. If you’re looking for an everyday moisturizer, add this to your cart.

★ ★ ★ ★ ★

Details: C$59.00 / USD $48.00 for 2 oz/ 59 mL | Available at YTTP and Sephora | Comes with a spatula.

Adaptogen Deep Moisture Cream

What is it: A deeply moisturizing cream with adaptogenic mushrooms and herbs to soothe the skin and adapt to skin stressors.

What it does: It soothes and calms the skin down with adaptogenic mushrooms and herbs when facing everyday stressors like UV rays and environmental pollutants.

Proprietary Adaptogen Blend: Ashwagandha, Rhodiola, Reishi, and Holy Basil. View full ingredient list here.

Benefits and key ingredients: Ashwagandha to heal stresses and overall exhaustion, being one of the most powerful adaptogenic herbs. Rhodiola to fight fatigue and increase resistance to stress while boosting skin strength. Reishi to help establish homeostasis in the body. (Adaptogenic mushroom) Pentapeptide to calm the stress reaction to sensitive and irritated skin. (Peptide complex)

How to use: Youth To The People recommends to apply the cream on cleansed skin every morning and evening. Works great after using the Superberry Hydrate and Glow Oil and Superfood Firm and Brighten Serum. Tip: The cream works wonders when used on freshly cleansed skin or simply on its own.

Texture and scent: This is a soothing cream with no added scent or fragrance. To me, it feels like a dream. It’s like a creamy cloud and butter on toast took shrooms and created a cream. 

My experience: You’re beautiful in all of your soothing glory. 

You adapt to me in the most soothing, creamy way. You feel so light and you apply so delicately. 

You want to taste me?
Adapt to every part of me.
Forget your stresses and come lay with me,
I’d like to explore every euphoric part of you.
This trip isn’t one that’s booked, but one whose wonderland is filled with the beautiful glory of adaptation to non-existing colours, landscapes of love and sheer joy,
Because nothing is more satisfying than the feeling of love,
The feeling of you on my bare skin,
So hold me as I smother you,
And adapt to every part of you…

This is truly one of the best creams on the market. It’s all everyone’s talking about and that’s how it should be. My cheeks are prone to redness, from my youth all until present day. This cream truly helps with diminishing the redness. Adapts to my skin. Soothes it and keeps it moisturized from morning until night. And I love using it morning and night.

If you have a lot of redness and your skin feels stressed, this one’s for you.

“Take some shrooms, maybe have a good cry, about you...”

★ ★ ★ ★ ★

Details: C$70.00 / USD $58.00 for 2 oz/ 59 mL | Available at YTTP and Sephora | Comes with a spatula.

Superberry Hydrate and Glow Oil

What is it: A lightweight, ultra enriched and flash absorbing facial oil that harnesses the nutrients of rare super berries and nourishing ingredients.

What it does: Hydrates and illuminates the skin with unique ingredients to illuminate, hydrate and revive the skin.

Custom Superberry Blend: Maqui, acai, prickly pear, goji berry, sunflower, jojoba, moringa and squalane. View full ingredient list here.

Benefits and key ingredients: Maqui is the most antioxidant dense fruit in the WORLD. It’s a rare superberry that’ll help fight free radicals. Acai is rich in omega 3, 6 and 9 fatty acids which will help revive dry and dull skin. Prickly pear is an extremely hydrating ingredient that helps ease apparent and subtle signs of redness. Goji is also rich in antioxidants, essential fatty acids with vitamins C and E. It helps fight free radicals as well as softens the appearance of fine lines.

How to use: Youth To The People recommends to apply the oil after cleansing. Applying 2-5 drops of oil onto hands, rub together and press into the skin. (I personally think 2-3 go a long way!) Great for morning and evening. Tip: Mix the oil into foundation or even contour sticks! It’ll leave the prettiest glow.

Texture and scent: This is a lightweight oil with a bright, fruit and juicy scent.

My experience: Smother me.

I’ve never tried anything like it. It’s ethereal. Can I even describe a product like that? I sure just did.

It’s just… It stands its own ground. The Superberry oil is so nourishing and melts into the skin so seamlessly. It’s not heavy and doesn’t feel greasy. This oil is ideal for everyday applied alone or with your favourite moisturizer. A little goes a long way which is so worth it in the long run if you’re using it daily. And the scent… the scent! It’s just so gorgeous. My skin literally craves this oil ever since I started using it. My overall complexion looks brighter, healthier and glowing from within. It also moisturizes the heck out of my skin, leaving it smooth and glistening. Also, the ingredients? Really? Youth To The People really did that. It’s an experience, to say the least.

★ ★ ★ ★ ★

Details: C$55.00 / USD$44.00 for 1 oz/ 30 ML | Available at YTTP and Sephora

I discovered Youth To The People a little over a year ago and I’ve fallen in love since the first moment I tried their products. Their mission and dedication to deliver skincare that ties in science and superfoods intrigued me and to this day still does. They’re different. I recently had a beautiful conversation with YTTP’s cofounder, Greg Gonzales, and decided to write a profile on him and the company. Read it here.

You are youth. You are loved.

Disclaimer: The Superfood Cleanser, Superberry Hydrate and Glow Oil and Adaptogen Cream were gifted to me from the brand.